Which One is Better– Recruitment CRM or ATS for the Recruiting Firms

Recruitment CRM or ATS for the Recruiting Firms


Many talent acquisition firms in the US bring the researched statistical reports which claim that “More than 61% of the recruiting companies choose to use CRM software than on the ATS last year. Moreover, a staggering 1 in 4 companies is in the process to upgrade their software system.” There has always been a while mess regarding which one to choose between Candidate Relationship Management and Applicant Tracking System.

Well! That’s a tricky question to answer which one is better–CRM or ATS. CRM is undoubtedly a powerful marketing tool, but its efficiency increases when combined with ATS. As a recruiter, it is equally important for you to get insights from the candidate’s entire professional journey along with improving the aspects of hiring. This clearly reflects that both tools are equally productive to bring the required functionality and prove effective in building quality talent relationships by investing fewer recruiter efforts.

According to some property and casualty insurance recruiters, the basic difference between CRM and ATS is that one works before the application of the candidate, and the other acts after the candidate apply. CRM stands as a mighty segmentation tool and can automatically nurture talent and provides an engaging experience to active job seekers and passive candidates. On the other hand, ATS works as an applicant repository, workflow automation, and compliance tool. Thus, once the right-fit applicant accepts the job offer through ATS, the other future-fit candidates arrange in the recruiter's list for future requirements. And their details are spontaneously filled in the recruitment marketing system through CRM for upcoming opportunities.

In the opinion of various high authorities positions at different insurance recruiting firms in the US, when talent acquisition companies shift from a reactive to a proactive mode of recruitment, more time, and resources are required to nurture the right people. And the best solution here is the way you use marketing automation software.

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